In 2005, I mistakenly stumbled into a seminar where a 500L medicine student of Lautech was teaching “internet business opportunities” That was the first time I heard the phrase …
Marketing management ensures that every action has a strategy behind it. Planning, objectives, indicators, processes, and methodologies come into play to organize the area and bring more results to the …
A Marketing team brings together professionals from various specialties in the sector, ready to work on strategic demands for brand positioning and communication. The more these teams are complete …
Marketing strategies have proven to be the most effective for business growth over the years. This article is designed to help you explore the best marketing strategies and tactics …
Target audience is the market segment that your brand wants to reach. Strategies and campaigns are no longer created to reach everyone, but only a group of consumers with a …
Instagram for business can serve as a valuable marketing tool for your business if utilize properly. Instagram’s numbers grow daily, showing the potential that this social network has to …
Content promotion is one of the most overlooked steps by companies. The focus is usually on production, but it is on the dissemination of materials that they gain visibility. See now …
2021 TEF Entrepreneurship Programme registration portal which is the seventh cohort of the Tony Elumelu Foundation entrepreneurship program is now open. The Tony Elumelu Foundation (TEF), a leading African …
Google has become an increasingly important platform for businesses. Currently, there is always a dispute for the best positioning on the search site, with the focus on attracting more traffic …
Do you already know how to structure your business planning for 2021? Find out how to structure your business planning or recovery plan here. With the end of the year …
Understanding the importance of agility in sales processes and correcting the main flaws of the sales team are the starting point to shorten the sales cycle. Other tactics should …
Social Media Marketing for Small Businesses can be your game changer if done correctly. A successful local business is one that nurtures relationships with its clients and one that …
Need small business marketing ideas to grow your small business? Small business owners often have a tight marketing budget. This can be complicated when trying to promote your business, …
