Digital photography business has since become a lucrative way of earning tangible income these days just by taking pictures.
The photography industry is a very competitive industry. Every year, thousands of talented photographers plan to turn their passion into a lucrative business venture,
Especially in an extremely competitive market like Nigeria where it is very easy for anyone to buy a digital camera and call themselves a professional photographer.
Do you want to start your own business? If you love to take photos, starting a digital photography business can be a great way to earn some extra income on the side.
In this step-by-step guide, we will discuss some basic tips for starting a digital photography business in Nigeria.
1. CHOOSE A DIGITAL PHOTOGRAPHY NICHE.
Find your photography niche and conquer it. Photographers face stiff competition every day. One of the best business decisions you can make is an expert in one type of photography.
There are so many types of sub-niches in the photography niche that you can choose, but opting to specialize in areas like wedding photography, event photography, and more is the best way to stand out from other professional photographers.
Also read: 21 Most Profitable Business Ideas.
2. BUY THE RIGHT PHOTOGRAPHY EQUIPMENT.
Your equipment is a big, long-term investment in your new photography business. To get started, you will need to get the best equipment on the market that you can afford.
Since you are in a digital photography niche business, you must of necessity have a laptop and software to edit your photos.
Here is a list of recommended equipment to get started: digital camera, main lens, camera tripod, camera, camera bag, external flash, extra batteries, SD memory cards, and cleaning kits.
3. LEARN TO SHOOT IN MANUAL MODE.
It is of the utmost importance that you understand the light when taking pictures in manual mode. It might seem overwhelming at first, but once you truly understand how light is captured in your camera, you’re ready to take full creative control over every frame.
It also makes it possible to face extremely delicate lighting situations that the automatic mode cannot handle. Manual mode forces the photographer to understand what is going on in the camera.
4. CREATE A STUNNING PHOTOGRAPHIC PORTFOLIO.
A professional photography portfolio is something every photographer should invest in. It’s a great way to showcase your work and generate interest in your art or business. A beautiful and comprehensive photographic portfolio is your # 1 asset as a 21st-century photographer.
Today, you can build an online photography website that customers can access on their tablets, smartphones, or laptops instead of using a photo book. Watch this YouTube video on setting up your first photo portfolio.
Creating a business plan is as easy as searching for a business plan for a photography business on Google. Download a business plan template that’s right for you and fill it with your own business information.
It is very important to have a workable plan for how you are going to be successful. This plan evolves over time as you become more experienced and learn more about what is possible and what is not.
In Nigeria, every company is a legal entity that must be registered as a business name (BN) or a limited liability company (LTD). The government institution responsible for registering new businesses in Nigeria is the Corporate Affairs Commission (CAC).
Even if you operate a business from your home, you still need to register the business. Registering your business also allows you to do certain things, such as opening a bank account for your business, filing income tax returns, and more.
In addition to being an expert photographer, you will need to know everything about digital marketing and social media management to promote your services.
If you’re struggling to do it all on your own, then investing in a monthly contract with a digital marketing agency will be worth it.
The key to success in a photography business is marketing. Use your personal and professional networks to market your business. Attend weddings and events tailored to your market.
8. BUILD AND GROW YOUR RELATIONSHIPS WITH CUSTOMERS.
The one aspect that you cannot underestimate is building lasting relationships with customers. Finding the first clients to hire and pay you for photography assignments is always a challenge.
As more and more clients contact your photography business, it’s important to keep track. More than you can do in your head, implement a system to keep all of your customers sorted.
Getting started is perhaps the most complicated part of owning your own digital photography business. First of all, you need to decide what your niche will be.
Will you have a studio or will you be independent? Are you going to sell yourself to the public or focus on selling to publications or corporations? Will you specialize in people, landscapes, or objects?
You cannot relax even after setting up your business; Building and maintaining relationships with clients and corporate buyers is the key to a photographer’s success.
Networking with other photographers is a great way to get client referrals, learn trade secrets, or even find a mentor to guide you through your early years.