Grow Your Small Business

50 Ultimate Free Tools to Grow Your Small Business in 2020

Do you want to grow your small business but find it cumbersome to deal with? Then read this article to the end to get some free tools that will help you grow your small business.

Being a business owner can feel challenging and isolating, particularly in the beginning. However, thanks to the internet, you do not have to be a lone ranger while at it.

There are a ton of complementary tools online that can assist you to grow your business venture, along with free trials available for online items that will streamline your marketing and management procedures.

Take a look at our 50 favourite free or free-trial tools and resources to ensure you grow your business a lot much easier.

Table of Contents

Business Planning Tools To Grow Your Small Business

Whether you’re just starting your new business venture or refining your existing business design, let these free tools lead the way in your organisation preparing procedure.


Writing a business plan for a new enterprise doesn’t have to suggest that you reinvent the wheel. Take a look at for sample business plans that are put up for almost every industry out there and take inspiration — from Agriculture to beauty to consulting businesses and beyond!

2. Enloop

Even with a sample business plan in hand, starting with a blank word doc to compose your business plan is extremely daunting. Use Enloop to quickly produce an expert looking business plan document complete with a 3-year financial projection report, and even get a free business plan score to help take your business plan from good to great.

Your very first business plan document is free, with budget-friendly membership rates for additional business plans and extra features.

Business Development Tools To Grow Your Small Business

From preparing to financing to day-to-day management requirements, beginning a small business enterprise requires a sheer learning curve. Make the most of these totally free resources to gain the knowledge you require as you develop your business concept into a successful enterprise.

3. Business Development Centers

Searching online for info about establishing your business idea can lead to a lot of contrasting details. For direct and honest business education and guidance without any program, begin with any of the following: Business Development Centre – Canada or the U.S. Small Business Administration’s site–

Here you can find information about writing business plans, ideas for business owners, and trustworthy info about how to fund your company, and more. It’s an extraordinary resource for rookie and veteran business owners alike!

4. Local Small Business Development Center

Depending on your location, most country’s business development centres have small business development centres throughout the locality that helped countless entrepreneurs start a successful business through free business consulting, mentoring, and educational services. Search and discover your local centre and contact them to request for assistance.


A non-profit business association SCORE for over 50 years, has actually provided education and mentorship opportunities to help small business enterprises get off the ground and achieve their development objectives. provides totally free online learning chances along with one-on-one mentoring services throughout their mother nation from volunteer entrepreneurs with years of the business ownership experience.

Business Financing Tools To Grow Your Small Business

Unless you happen to be extremely rich, figuring out how to raise capital might be the most overwhelming obstacle you’ll deal with as an entrepreneur.

Should you try to find financiers, or borrow from a bank or online lending institution? Take a look at these free resources to help you in your quest to fund your small business enterprise.

6. AngelList

Whether you’re looking for investors or hiring your first workers, AngelList is your essential resource for start-up recruiting.

Numerous startups have actually been matched with angel investors on the site, getting much-needed capital to grow their companies.

7. Fundera

Fundera is a one-stop online market to link you with the right business loan for your business fund needs if you’re skipping investors and going the borrowing path to financing your business.

Think of it like the for small business loans. Fundera itself doesn’t fund loans but will work with 25+ lenders to find you the best possible rates.

8. Kickstarter

Want to crowdsource your business financing without handing out equity? Start a financing campaign with Kickstarter: a complementary to a sign-up crowdfunding platform that assists you to hire micro-donors for your company.

You can incentivize your donors with future items or gifts of your desired choice, and Kickstarter will take a small portion just if your project is totally funded.

9. StreetShares

Tell your story and get a loan for your business. StreetShares is a totally free online market that will link you with peer-to-peer loan providers for small business financing.

Instead of relying just on your credit report, you can complete StreetShares’ quick application and recruit loan providers by sharing your story and showing the worth of your business concept.

Blogging Tools To Grow Your Small Business

Marketing experts concur to the fact that content marketing– and especially blogging — is unquestionably the key to small business brand awareness in this digital age. Maximize your blogging efforts with a few of our favourite tools.


We’re still pinching ourselves at the thought that the gold standard of blog management is absolutely free. Sign up for WordPress through your Webhosting service to develop and manage a stunning blog site for your organisation.

Tools for small business growth

And with thousands of 3rd party add-ons to make handling your site even easier, the benefits of WordPress for digital marketing really never end.

11. CoSchedule

For services with a heavy blog site presence and several employees composing, modifying, and publishing content, this WordPress add-on is, in a word, amazing.

Plan content months in advance, notify writers of upcoming posts, and team up effortlessly in the writing, modifying, and social sharing process, all from a single platform. Free for 14 days. If you’re heavy into blogging, you’ll be hooked already.

Advertising Tools To Grow Your Small Business

It doesn’t need to be costly to get the word out about your business. Below we have listed a few places that you can use for free to begin expanding your brand’s digital visibility.

12. Google My Business

The world’s most utilized online search engine provides services and businesses with a totally free profile to assist you to get in touch with your consumers.

Use Google My Business to publish hours, place, and rates details, and share photos and even a virtual tour– all of which will then show up for your audience in Google’s search results page.

Benefit: Having a more complete Google My Business profile can likewise assist your site’s overall SEO ranking.

13. Yellow Pages

No, we are not referring to the huge books you utilized to sit on as a kid when you could not reach the tabletop. and the YellowPages app are a terrific free way to help your audience find you online, in addition, to react and invite to reviews about your services or product.

14. Yelp

If you are not on yelp, it is possible your customers are already talking about you there. Go and get your free account and create your Yelp business profile in order to start posting pictures and business details.

It will help you to know what consumers are already saying about your business, and ensure to respond pleasantly to your critics.

15. Foursquare for Business

Your customers might have already noted your business on FourSquare for Business and might currently be talking about you online– fortunately, you can get in on the conversation by claiming your business profile and communicating with your customers right away.

Foursquare for Business is an instantaneous and complementary method to promote to a wide audience and engage with your clients, in addition, ensure that your audience knows your business latest updates by handling your own listing on the app.

Analytics Tools To Grow Your Small Business

Growing your brand digital existence involves a great deal of time, effort, and financial investment. After all that input, you need to know whether your efforts are creating the needed results.

Use these effective analytics tools to monitor your brand name’s online traffic and try to find methods to improve.

16. Google Analytics

To understand how well your marketing efforts are being successful at converting leads, you initially need to know how and from where your audience is accessing your site.

Google provides incredible free analytics tools that assist small business owners to determine what is functional in your marketing plan and gain insights about your website traffic.

17. Hubspot’s Marketing Grader

Do you wonder whether all of the cash, energy, and time you invest in marketing your business enterprise online is even working?

Use Hubspot’s totally free marketing grader tool to discover how well your blog, social media, and other digital efforts are producing leads, and see how you stack up to the competition.

18. Unbounce

If you’ve inspected your numbers on Google Analytics and do not like what you see, Unbounce may have the ability to assist. Register for their 30-day free trial to develop landing pages optimized for increased conversions.

Social Media Tools to Grow Your Small Business.

Every entrepreneur knows you need to be on social media. But actually following through on a social media strategy is another matter totally. Try these fantastic, free tools to improve your process and maximize your social media ROI.

19. Hootsuite.

Publishing individual social media messages in real-time is a drain on time and a recipe for low engagement. By signing up for Hootsuite, you can manage several social profiles from a single dashboard.

Arrange posts, track discusses, engage with fans, and measure the efficiency of your social media content, at no cost. It’s the go-to tool for keeping your social media accounts in line.

20. ManageFlitter.

If Twitter is a big part of your brand advancement, ManageFlitter is an incredible tool for enhancing your outcomes.

Quickly unfollow dormant accounts, track beneficial analytics, and enhance appropriate fans with ManageFlitter’s totally free minimal strategy.

21. Instasize.

If you manage social media accounts for your small business enterprise, you understand the difficulty of editing on mobile for various apps.

With InstaSize, you can format and edit videos and pictures for Instagram, Twitter, YouTube, and more, with ease.

The app allows you to add text and filters, retouch faces, and produce collages that will ensure your business enterprise stand out.

Productivity Tools To Grow Your Small Business

You have big ideas, you have a business plan, your business is fully funded, you even have incredible graphics for your marketing activities!

However, to keep your company afloat daily, what you require is to merely get things done.

Try our preferred free tools for a boost in output to move your business venture forward.

22. Evernote.

Many hectic, on-the-go entrepreneurs swear by Evernote for tracking thoughts, plans, and ideas from anywhere they are.

The app’s free plan lets you clip content from across the web, produce your own notes, share with pals, and talk about files together.

And with smooth integration throughout all your devices, you can work from anywhere without missing out on a beat.

23. Google Drive.

Have you observed by now that we’re a little Google obsessed? And this may be among our favourites.

Google Drive provides you with almost all the very same advantages of Microsoft Office, but available from anywhere you have online access.

Work together on documents with associates, track spreadsheet changes as you modify, and show clients quickly without ever awaiting uploads or worrying about having compatible software application set up– all free of charge. Google Drive, what would we do without you?

Tools to grow your small business

Get started With G Suite.

24. Pilcro.

Do you require a business brand management tool for your service? This one might fit the expense.

Pilcro lets you to keep all of your brand assets (think logos, brand colors, fonts, etc.) in a shared online space.

By doing this your entire team can easily and rapidly access the most current variations of your service’s properties.

If you employ freelance designers, this is particularly convenient.

Design Tools To Grow Your Small Business

With an abundance of free tools online, creating an aesthetically stunning and expert digital presence has actually never ever been much easier. Check out these free tools to produce high effect eye-candy for your brand name.

25. Canva

Desire the appearance of expertly developed graphics for your blog site or marketing products without the expense or the expertise?

Canva will be your brand-new best friend. Use pre-formatted design templates to create social media networks banners, blog graphics, marketing flyers, and a lot more.

Tools to help you grow your small business

Free and moron proof, Canva will make your amateur, no-budget marketing effort and make you look like a seasoned pro.

26. Pablo

If the idea of graphic design makes you sweat, Pablo by Buffer is a fantastic platform to start. Make your social media networks stick out with stunning images produced from your text in under 30 seconds. Even your grandmother can do this. We guarantee.

27. Piktochart

You see those unbelievable infographics buzzing through your Twitter feed, and think “that should have taken qualified graphic designer hours to create.”

However, did you understand you can create likewise high impact infographics for your business, free of charge? Piktochart offers lovely templates and user-friendly tools that even non-designers can utilize to communicate information in an aesthetically compelling way.

Email Marketing Tools To Grow Your Small Business

More than anything else, being a business owner involves a great deal of email. For making decisions, communicating with personnel, marketing to clients, and more– you most likely live and pass away by your inbox. Check out these free email tools to make your e-mail life a little more workable.

28. Gmail

Call us prejudiced, however, we’ll state without hesitation that Gmail is the best there is in an e-mail interaction.

Whether you’re utilizing a standard totally free Gmail account or you’ve linked Gmail to your business e-mail account, you can’t beat the easy to use organization of Gmail for archiving and inbox management.

29. Boomerang

Have a brilliant idea in the middle of the night, or you do not wish to blow up your team’s inbox up until early morning?

Or do you require to act on an e-mail in a week, or you probably need a reminder to do so?

This amazing third party Gmail add-on for arranged sending out and follow-up suggestions will assist you to restore some balance to your e-mail.

Free for the first 10 set up messages per month. Nominal membership for additional features and limitless messages.

30. Organizer by OtherInbox

Organizer does precisely what its name indicates– arranges your inbox. Once you have it added to your e-mail, it will automatically sort through the numerous promotional emails, receipts, and newsletters into the folders of your picking.

Aimed to focus on the most essential emails and securely keep them at the top of your inbox, Organizer is the ultimate time-saver for those whose inboxes are constantly stuffed.

Since those promotional emails and invoices may become “out of sight, out of mind” once they aren’t filling your inbox to the brim, Organizer likewise sends out a “Daily Digest” e-mail to keep you in the know of precisely what emails have been filed into which folders.

That way you can watch on what’s entering into your inbox without compromising the time to in fact sift through each folder while concentrating on the emails that are the most important to you.

31. MailChimp

If you’re a small-time entrepreneur new to the e-mail marketing game, you can’t beat MailChimp for stunning and simple to develop bulk newsletter content. Send up to 12,000 emails to 2,000 subscribers definitely free.

Your prospects will love the beautiful content in their inbox, and you’ll like MailChimp’s awesome functions, consisting of beautiful design templates, advanced analytics, simple one-click personalization, and more. Constant Contact is another alternative that many small business owners attempt to use.

It can be a little more expensive than Mailchimp, however, wins in regards to customer assistance considering that Mailchimp relies heavily on e-mail and their robust self-service Knowledge Base and Constant Contact has a phone, chat, or email.


How much time do you invest every day getting sidetracked by random junk mail jumbling your inbox?

And let’s not even discuss the headache of scrolling to the bottom of all those e-mails for the tiny unsubscribe button, followed by a sophisticated guilt trip prior to you can finally say “farewell.”.

Simply say no to inbox mess with Unsubscribe from what you don’t need, and roll the rest up into a once-daily summary of all your newsletter memberships. This might be the finest totally free tool on our list when it comes to saving time.

Internal Communications Tools to Grow Your Small Business.

Whether you deal with a distributed team or simply travel a lot for business, these communications tools will help you stay in touch with your team from wherever you are.

33. Skype.

The very first (and probably still the best) web calling service out there, Skype is the standard for video conferencing between computer systems, along with wifi-based calling between mobile phones throughout the world.

If you require that individual face-to-face connection with workers or customers from far, totally free video conferencing in between Skype accounts is the perfect tool to use.

34. Slack.

Between social media accounts, text messages, chat tools, e-mail, and more, the multitude of the manner in which team members interact can get confusing and leave room for communications to get lost in the shuffle.

Utilize Slack to handle discussions with your staff member across devices and accounts on one platform. So you can send an e-mail, receive a reply over text, and follow up with a tweet– and nobody misses a beat.

35. Sococo.

With all the benefits of a physical workplace environment without the overhead, Sococo is a dream reality for dispersed teams.

Simply log into your virtual office to see who is working, communicate with coworkers by text, audio, or video chat with a click of the mouse, and make conference calls right from your office.

Try Sococo’s for free using the starter plan, and you’ll be hooked on the feeling of working in the neighbourhood no matter where you are.

Legal Tools To Grow Your Small Business.

Legal representatives are expensive. The cost of working with an expert to produce standard legal files can break the bank if you’re a brand new company.

36. Docracy.

From employment agreement to standard business contracts documents, Docracy’s open-source collection of legal documents can conserve you thousands of dollars on attorney’s costs.

Naturally, you’ll wish to get those documents evaluated by an expert as soon as you can afford it, but utilizing Docracy is definitely an action above having no agreement at all.

Bonus: Docracy also offers free digital signing of legal files, replacing expensive membership services for getting client contracts signed.

Money Management Tools To Grow Your Small Business.

From accepting credit cards to tracking expenditures to time tracking and payroll, the web has lots of remarkable resources for handling your business’s finances with very little headache.

But how will you understand what works? Have a look at the free trials for these amazing tools to discover the cash management workflow that fits your business needs.

37. Expensify.

Any employee with experience finishing traditional expense reports understands what a discomfort it can be.

And administrators understand how much time gets squandered tracking down staff members for invoices or other details.

With Expensify, you can streamline the expense reporting process with wise scanning of receipts, easy mobile tracking of expenditures, and one-click reimbursement alternatives.

Expensify uses a constantly totally free standard plan, plus a free 30-day trial for team and business plans with all whistles and bells.

38. Paypal.

Is not accepting online payments holding your business back from growth? Paypal provides easy online credit and debit card transactions in addition to repeating payments without any sign-up cost and no direct cost.

39. TSheets.

You’ll rapidly find that tracking the time invested by your employees working feels harder than it needs to be if your business is growing and you’re employing per hour employees.

Go into TSheets, a GPS app used for monitoring that lets staff members track time right from their mobile phone and aggregates timecard reports from every member of your team to with little to no effort needed from you. Have a look at this remarkable service with a 14-day totally free trial.

40. ZenPayroll.

As soon as you’ve tracked your workers’ time, there’s still the matter of getting everybody paid. ZenPayroll streamlines the payroll procedure, providing staff members online website access to update their info and letting you run weekly, bi-weekly, or month-to-month payroll for your whole team with simply a few clicks of the mouse. Start with a free 2-month trial.

Scheduling Tools to Grow Your Small Business.

With a growing number of clients and staff member to consider, keeping an eye on who does what, when can be a discomfort.

Whether you’re scheduling conference calls, meeting, or work shifts, attempt these awesome tools to enhance the process, conserving you time and brain cells for bigger and much better things.

41. Doodle.

Say “never ever once again” to the headache of attempting to collaborate a meeting, supper, or other occasions with several celebrations who utilize various– even (gasp!) non-digital– calendar platforms.

Rather, utilize Doodle to send a quick poll with readily available date and time alternatives. Avoid the back and forth, let everybody cast their vote, and consider your conference scheduled!

42. When I Work.

Hands down our favorite tool for business with shift employees of any kind. Instead of endless emails, sticky notes and phone calls to arrange your weekly or monthly shift calendar.

When I Work will track staff member schedule, develop a balanced shift schedule, notify staff members when they work, and let them trade shifts with a staff member.

All you need to do is set your requirements and approve the final schedule.

Sign up for the 30 days totally free trial. When I Work is worth every cent of the nominal monthly subscription, you’ll likely discover that the time you save scheduling staff members through.


Professional, therapists, hair salon stylists, lawyers, and other bill-per-hour company swear by for fast and simple customer scheduling.

Incorporate this tool with your service website to permit customers to book services online.

You can set choices and session lengths for different services, and the app integrates straight with your Google Calendar to instantly work around any visits or scheduling conflicts that might occur.

And as long as you don’t mind the minimal “powered by YCB” branding, the standard scheduling service is constantly FREE!

Stock Images Tools To Grow Your Small Business.

Beautiful images are important in making your business brand stand out online.

But if you’re not an expert photographer and your product isn’t aesthetically compelling, how can you use images in your marketing effort?

Attempt these free stock images sites to search for images to utilize in your blog, social media networks, and other marketing products.

44. Flickr.

This user-generated photo-sharing website has a vast array of images readily available totally free with or without attribution.

Have a look at the creative commons area of Flickr and read the use terms to ensure your picture usage is on the up and up.

45. FreeImages.

A fantastic resource for business-related stock images, FreeImages is a content marketer’s preferred bookmark for a quick generic blog or social media graphics.

46. Pixabay.

If you’re feeling tired by the normal line up of totally free stock images online, Pixabay is a fantastic resource to shake things up.

The images here have a slightly more indie feel compared to the more generic ambience of conventional stock images.

47. Unsplash.

Though the selection is smaller in size than the majority thereof, Unsplash is an awesome resource for stock images that don’t feel like stock images.

This website’s collection of free to utilize, no attribution images will seem like a warm hug, creating that individual connection with your audience that normal stock images can’t quite reach and is Updated every 10 days.

Storage and File Sharing Tools To Grow Your Small Business.

Complicated computer networks and external hard disks are so 2005. Attempt these cloud storage resources to share files and team up on documents without a drawer loaded with USB cable televisions and fifteen phone calls to your cousin who works in IT.

48. Dropbox.

Modern businesses are utilizing Dropbox to share files between workers and collaborate on files from multiple devices.

Conserve all your files to the cloud to access from anywhere, and share them via e-mail invites with associates, customers, potential customers, or whoever might require gain access to.

Your first 1GB of data storage is free, which for a very small business organization may be all you ever require.

49. Box.

Another file sharing and cloud storage service comparable to Dropbox. At Box, you can store up to 10 GB of information totally free but will need to spend on extra users.

Box may be a better solution for your needs if you’re a solopreneur looking to make the many of free cloud storage.

50. Google Cloud.

If you currently utilize a variety of Google apps (which you should; see above), Google Cloud is an obvious option for supporting files, files, images, and other material.

Integrate it effortlessly with other Google apps to never lose track of your archive files.

We hope our extensive resource list will assist you to take your business to new heights! Did we miss your go-to free business tool or resource?

Share your favourites with us in the comments section below.

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